Emotional technology
I eat, drink and breathe technology. Most times it’s exciting; I love the amazing things we can achieve by using technology and I love the fact that businesses are very dependent of technology operationally, strategically and competitively.
And sometimes, it can be a real pain in the back side.
Today is one of those times.
I’ve been in three meetings discussing the messaging and go to market strategy of a suite of services we have already been selling but require more formal messaging via the usual communication outlets: intranet, internet, brochures etc.
I’ve come up for some air and also to post this update. I won’t complain too much as I see this more a learning experience; to arm myself better for the next new thing we launch. 
Until then, I remain, an emotional techy who can’t say no to the latest innovations and quickly gets bored of talking about it. :p
