I would rather be blogging than writing another piece of collateral
Today has been exceptionally challenging – I’ve had to cross check facts and decide what links to include on the new pages being added onto the corporate website. The majority of the copy has been written, proofed and pretty much approved by the stakeholders of this business line.
Today, my first challenge is to remain focused on the task at hand. Not easy. I’ve allowed myself to be carried away by every little distraction I can find on the net. Facebook, LinkedIn, reading blog posts by great PR writers and of course, Tweeting.
The second challenge is checking facts. I just need to confirm fact on two paragraphs relating to two different services. This in itself has caused dramas – my email has been bounced from one individual to another. And after five different individuals, I’ve decided to put a stop to being bounced about and suggested re-writing both paragraphs so that it appears informative and at the same time doesn’t leave us open to any potential lawsuits.
Next, links. More painful that pulling out your wisdom tooth but it’s got to be done. First, call the tech expert, ask him what he thinks then, call his boss, ask him what HE thinks, then, decide what goes where.
Almost there.
Oh yes, the banner ads. We want them looking corporate, while not boring. Delivering a message but not read like a sensationalised headline.
The visuals came back and they are fantastic – just need to add the headlines.
OK, done.
One more fact to confirm – can we get there? Today is my copy deadline. PUSHING HARD TO GET IT CONFIRMED!!!
